Global Marketing Communication Agency (GMCA): Go-to-market strategies
Global Marketing Communication Agency will work with you and your team to develop a detailed statement of requirements. We will assign a well-qualified marketing communications executive to facilitate, guide, and coordinate the formation and the implementation of a marketing communications (MARCOM) plan tailored to meet the unique needs of your organization.
Our solutions will be designed to strengthen your company’s brand awareness through the creation and implementation of customized marketing communications campaigns.
Our multicultural and multidisciplinary team will work with you and your team to create the right marketing communications solutions to support the business-of-your-business in these challenging economic times.
Our professionals possess the background, experience, and resources necessary to deliver your assignments on-time, within budget, and in a cost effective manner.
At Global Marketing Communication Agency our professionals will assist you and your team in developing a global marketing strategy designed to ensure the proper alignment of business interests among key stakeholders in the implementation of all jointly defined MARCOM activities and actions.
Your decision to outsource some or all of your MARCOM requirements to GMCA will enable you to harness our expertise for your business advantage!
Positioning and Branding in Communication strategy
Our value proposition is based on two fundamental concepts: Branding and Positioning.
The importance of positioning and brand building is often summarized by the maxim: 'The consumer is capable to recall only three brands of each product at most, and yours should be one of these.” GMCA is the ideal partner for businesses and institutions eager to develop their positioning and brand strategy.
Key questions to be examined include:
What is the most cost effective means of developing or strengthening our brand?
How can we best promote brand awareness?
What means are readily available to make my company’s image or trademark a more credible, memorable, and appealing concept in the minds of customers?
At GMCA, we assist our clients in developing marketing communications strategies that define their business objectives and enable well-tailored project implementation plans.
In summary, when we are retained to develop your MARCOM brief, GMCA professionals assume shared responsibility for the elaboration, implementation, and success of your program in terms of the following:
- building your marketing strategy;
- adapting and enhancing the unique personality of the brand;
- creating marketing collateral materials;
- creating new product concepts and designs; and assisting with the development of compelling 'value propositions.'
We will collaborate with you and your team to develop a company visual and audio image designed to highlight your Company’s service and product offerings.
Business, Corporate and Web Communications
Combining an in-depth understanding of the international business environment and its wide range of prospective customers and business partners, GMCA will assist you and your team in the design of your unique brand and help you to create memorable and appealing marketing messages aimed at the customers you aspire to serve with a high degree of editorial and graphic proficiency.
Our expertise is recognized in the following areas:
Communication project handling:
- Positioning Strategy;
- Branding;
- Project Management;
- Corporate Identity;
- Graphical chart;
- Web design;
Web Communications:
- Creating Internet sites;
- Creating Intranet web-sites;
- Creating boutique on line;
- Web Marketing;
- Social Network Marketing
- Rationale Marketing;
Business multi-media:
- Sales brochure;
- Press release;
- Articles;
- Product sheet,
- Specifications,
- Technical documentation;
Multilingual editorials:
- Copywriting Multilingual;
- Rewrite Multilingual;
- Translations;
- Referencing.
GMCA professionals will collaborate with you and your team in the development of effective sales campaigns and appropriate collateral marketing materials, e.g. brochures, product sheets, and other forms of targeted sales and marketing 'leave behinds'.
Flexible Marketing Communication and WEB Services
GMCA professionals are prepared to assist your management team in the development of all types of marketing communication projects whether building a brand or product concept, creating a web site or intranet, web advertising campaign or media strategy, design, publishing, or translations.
Innovative and creative, the GMCA team is flexible in the delivery of its services based upon one of two business models, namely:
Complete delegation formula:
The “complete delegation formula” is an ideal solution for companies and institutions that have neither the desire nor the means to maintain a full time marketing communication department internally.
Working in close collaboration with our clients’ leadership and key stakeholders, we guide the creation and implementation of all types of marketing communications tasks from A to Z.
Cost effective and efficient, this approach enables management to focus on the business-of-the-business while improving its capability to get its messages out to the consumer in a cogent and timely manner.
Management by project:
A true alternative to advertising agencies, GMCA possesses the abilities, resources and practical knowledge necessary to quickly and efficiently advise clients about the full range of brand advertising concepts, product development, image campaigns, and product multi media (web, press-release, and leaflets), marketing campaign services and loyalty of public relations and press.